Gwyneth always looks fresh and glowy around the office, but a few months ago, we started wondering. The glow—and the energy—was even more noticeable. The secret turned out to be a new project in development: goop Beauty Colorblur Glow Balms, our first-ever dip into the world of color. It’s nourishing skin care that comes in five gorgeous easy-to-wear colors, each designed to flatter practically any skin tone.

“The balms are a new way to wake up your skin,” Gwyneth says. “They’re sheer, moisturizing, and full of skin-boosting ingredients. And the colors are so good—and so fun.”

The five beautifully pigmented translucent creams each deliver an effortless fresh pop of color for a hydrated, natural-looking glow (even on no-makeup makeup days). “Just a little—I use my fingers—brightens up your whole face in seconds,” Gwyneth says. “And it nourishes your skin at the same time.”