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Axie Infinity is the most famous—or perhaps infamous—game to come out of the crypto industry. At its peak during last year’s crypto boom, the game boasted 2.7 million daily users and nabbed a massive fundraising round that valued it at $3 billion. Meanwhile, Axie disrupted the labor market in countries like the Philippines as thousands of young people quit their jobs to earn tokens by playing the game.
Today, the game is defunct and the Axie franchise’s reputation is hanging by a thread. Its change in fortune follows a disastrous $500 million hack of the game’s blockchain, and a widespread realization that the game—which made Atari’s 1972 hit Pong look sophisticated—was godawful to play. The question now is whether Axie, which is reportedly sitting on enough money for a 10-year runway, deserves a second chance.
In an interview with The Block, parent company Sky Mavis argued that it does. According to co-founder Aleksander Leonard Larsen, the firm was caught off guard by Axie Infinity‘s explosive growth, which occurred as Sky Mavis was putting its energy into building a newer version of the game called Axie Origins. The frenetic pace, he says, also resulted in sloppy security practices that led to the hack, but he says Sky Mavis has learned from the experience.
Leonard Larsen says the new forthcoming Axie Origins will let players collect and redeem charms and amulets to earn tokens instead of simply breeding Axie creatures (the focus of the original game). Sky Mavis also plans to launch a metaverse with virtual land for sale, and to work with mobile game builders to add their tokens to their games.
Will all this deliver the second act Sky Mavis is seeking? Ordinarily, I’d say yes as I’m reluctant to bet against early innovators. Just look at Dapper Labs, which pioneered the first NFT boom with Crypto Kitties—also a primitive creation—and then went on to become a major force in the world of sports NFTs through partnerships with the NBA and others.
But in the case of the gaming industry, Axie has its work cut out, and Leonard Larsen’s proposed response—saturating games with even more tokens—is a risky proposition. The original Axie‘s gameplay was so terrible because the game builders focused their entire energy on force-feeding tokens rather than making the game fun. That strategy might have worked in 2021 when NFT-based games were a novelty, but it looks shaky now that the likes of Ubisoft and South Korean gaming giants are planning to build blockchain-based games of their own with a premium on fun over tokenomics. Long story short, Sky Mavis better get its next launch right or, well, Game Over.
Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts
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