At International Peace Day in Times Square, where the world’s eyes turned toward messages of unity and hope, John Velasco stood as one of the steady, guiding figures behind the movement. Known as one of FENIX360’s quiet yet powerful executives, Velasco represents a kind of leadership that does not seek the spotlight but ensures that the light shines on others. His influence was felt in every detail of FENIX’s presence at Peace Day—measured, strategic, and deeply committed to making sure that artists and messages of harmony found their rightful stage at the crossroads of the world.
Beyond his work with FENIX360, Velasco’s role as chairman of RADD (Rockers Against Drunk Driving) brought another layer of meaning to the day. RADD, a long-standing voice in the entertainment industry for road safety, has evolved into a broader mission—addressing impaired and distracted driving while using the power of music to reach audiences globally. Its presence at Peace Day was a reminder that peace is not only a global ambition, but a local responsibility, lived out in the choices we make every day.

Velasco’s dual roles reflect a vision rooted in both artistry and advocacy. At FENIX360, he helps guide a platform built to empower artists and audiences, breaking down barriers in the creative economy. At RADD, he channels the credibility of music’s biggest voices into a campaign that saves lives. In both, the thread is clear: leadership that is purposeful, enduring, and unafraid to tackle challenges that outlive headlines.
While others spoke and performed on stage, John Velasco embodied the quieter truth of Peace Day—that real change depends not only on powerful words, but on consistent, thoughtful action. His work, often done behind the scenes, amplifies the voices of others while reminding us that peace is as much about responsibility as it is about vision. In the music, the messages, and the movements that converged in Times Square, his presence ensured that the day was not only a celebration, but a promise kept.
The official website for FENIX360 may be found at https://www.fenix360.com
Photo Credits: Billy Hess