Influence Beyond the Spotlight
José R. Torres Carrasco may not seek the spotlight, but his influence runs through brands and businesses that help shape lifestyle culture. As founder and managing partner of Torres Capital Partners, Inc., NJNY Wholesale, LLC, and Nova Terra SRL, he has positioned himself as a versatile entrepreneur with a sharp instinct for identifying growth opportunities where culture and commerce intersect.
Rather than chasing visibility, Torres Carrasco focuses on building durable platforms that operate behind the scenes, quietly driving value across multiple sectors.
Learning the Business of Fame From the Inside
Torres Carrasco’s early work at Merrill Lynch Global Wealth Management offered a front-row view into the financial realities behind high-profile careers. Advising athletes and entertainers on asset protection and financial strategy, he developed a deep understanding of risk management, capital preservation, and long-term planning.
That experience informed his transition from advisor to investor, giving him the ability to apply institutional-level financial thinking to entrepreneurial ventures with precision and foresight.
Building a Portfolio Where Lifestyle Meets Strategy
Today, Torres Carrasco’s investment footprint includes hospitality and beverage ventures such as 26 Street Distillery LLC, BTG LLC, and Dyckman Beer LLC. These businesses reflect a broader philosophy centered on lifestyle-driven markets, brand equity, and sustainable growth.
His approach prioritizes alignment between consumer experience and financial discipline, ensuring that each venture balances creativity with operational rigor.
A Leadership Style Shaped by Service and Vision
A United States Army veteran, Torres Carrasco credits his military service with reinforcing independence, accountability, and the confidence to operate as a self-starter. Those qualities continue to influence how he builds teams, evaluates opportunities, and navigates uncertainty.
Combined with a finance degree from Baruch College and an MBA from CUP Madrid, his leadership blends structure with adaptability. Whether through wholesale operations or lifestyle brands, his work reflects the evolving relationship between culture and commerce, and the power of thoughtful leadership beyond the marquee.