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    Home»Business»Snap’s Gloomy Forecast Prompts Debate Over Trouble for Broader Advertising Market
    Business

    Snap’s Gloomy Forecast Prompts Debate Over Trouble for Broader Advertising Market

    By AdminMay 24, 2022
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    Snap’s Gloomy Forecast Prompts Debate Over Trouble for Broader Advertising Market



    Snap surprise disclosure that its second-quarter revenue and profit will be lower than expected sent its shares plunging and sparked debate over whether the social-media company’s woes signal a broader slowdown in the online-ad market.

    During a presentation at an investment conference, Snap Chief Executive Evan Spiegel said “the macroeconomic environment has definitely deteriorated further and faster than we expected.” In a filing, Snap said it would miss the low end of its target for 20% to 25% year-over-year revenue growth, and would fail to reach its target for adjusted operating earnings. Snap shares fell 43% on Tuesday, closing at $12.79.



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