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Arsenal’s trophy cabinet might still be gathering dust — but in the style stakes, they’ve just secured silverware.
The club has teamed up with London’s avant-garde design house A-COLD-WALL* for a limited-edition 22-piece collection that redefines what it means to wear the badge in 2025.
The Collection
This partnership marks A-COLD-WALL*’s first collaboration with a football club and Arsenal’s boldest fashion play to date. The collection channels a distinctly north London energy, framed by industrial minimalism and heritage craftsmanship.
The capsule spans jackets, tracksuits, hoodies, polos, and accessories, right down to a Gunnersaurus figurine reimagined through A-COLD-WALL*’s sculptural design lens. Each piece features garment-dyed fades, layered dye-sublimation prints, and hi-build textural finishes — delivering the tactile depth of an art installation, not just merch.
Craft Meets Culture
Led by Samuel Ross, A-COLD-WALL* is known for its architectural silhouettes and commentary on British working-class culture — a natural sync with Arsenal’s roots, founded in 1886 by munitions workers in Woolwich.
This isn’t just a collaboration; it’s a dialogue between design and identity, where football heritage meets the precision of contemporary craftsmanship.
The Campaign
The campaign film, set in north London, captures the raw intersection of sport and style.
Fronted by Bukayo Saka, William Saliba, Declan Rice, Martin Ødegaard, Olivia Smith, Kyra Cooney-Cross, and Taylor Hinds, the visuals blend performance with poise. Ethan Nwaneri and Katie McCabe lead the still campaign, embodying the new face of Arsenal culture.
“I’m a huge fan of this collection,” said Saliba. “It’s another exciting moment for the Arsenal family — and I hope supporters love it as much as we do.”
Redefining the Badge
A-COLD-WALL* describes the project as:
“A collaboration rooted in Arsenal’s storied heritage, deconstructed and recontextualised through the industrial lens of A-COLD-WALL*.”
It follows last year’s history-making moment when Arsenal hosted London Fashion Week’s first runway inside a football stadium — proof that the Gunners have become a force in culture as much as sport.
In short: Arsenal might not be topping the Premier League table just yet, but in the fashion game? They’re champions.
The Arsenal x A-COLD-WALL* collection is available now via The Armoury, Arsenal Direct, a-cold-wall.com, and selected global retailers.
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