Ice Spice is the star of Wendy’s new commercial, following her viral McDonald’s fight video.
Last month, TMZ released CCTV footage of the Bronx rapper getting into an angry confrontation with a member of the public while she was sitting in a branch of McDonald’s in Los Angeles. The clip was later shared widely online.
The incident went down last month (April 15), and the video shows Ice Spice sitting at a booth with her friend when they are approached by a woman, who attempts to sit with them and begins talking to them.
Before long, the woman reaches out to hit Ice Spice and a scuffle ensues. As members of the public try to intervene, Ice Spice clambers over neighbouring booths and follows the woman outside.
After the incident, Ice Spice – who famously used to work at competing fast food chain Wendy’s – made light of the situation, sharing an edited version of the video on her X account and writing: “This wouldn’t happen at Wendy’s”.
Now, she’s turned the viral moment into a commercial opportunity, starring in Wendy’s new ad promoting the company’s sizzling chicken sandwich, which was shared on Friday (May 1).
“I heard Wendy’s upgraded their OG spicy chicken sandwich,” she says in the clip. “New spicy?!” Later in the clip, she drops her Ice Spice moniker to become ‘Ice Spicy’, wearing a new chain to match the alias.
She also gets a new tattoo, while her single ‘Thootie’ plays in the background. “New upgraded spicy chicken, only at Wendy’s,” she continues to close the clip. “Spice recognize spice.” Watch it below.
Ice Spice’s attorney Bradford Cohen issued a statement following the McDonald’s incident, saying: “The unprovoked attack on my client has been reported to the LAPD and we will be pursuing any and all avenues to hold the perpetrators responsible for their actions, including criminally and civilly.”
“We are also exploring holding the location responsible for their lack of appropriate security,” Cohen added.
Elsewhere, Cardi B threatened to beat up Ice Spice in a leaked phone call that surfaced last October. “I’ma show y’all!… I’ma beat her the fuck up! I’ma knock her the fuck out! […] I’ma beat her ass,” the ‘WAP’ rapper said in the clip.