Mark Vaughan lands at Live Nation, where he leads the promoter team for Australia and New Zealand as vice president – talent and artist development.
With effect from Monday (Aug. 1), Vaughan works alongside LN’s existing promoter team to continue to “best serve artists as they hit the road,” reads a statement welcoming the new recruit.
The Australian concerts veteran has spent much of his career in Europe, where he served as partner/promoter at Norway’s All Things Live, said to be the largest independent concert promoter in the Nordics.
At the Oslo-based live music specialist, he worked with such artists as Rammstein, Justin Bieber, Twenty-One Pilots, Kendrick Lamar, Green Day, Shawn Mendes, Lorde and others.
“For a long time I have been closely following the live market in Australia and New Zealand and admiring the work of Live Nation,” Vaughan comments. “The team are delivering a stellar roster and growing number of tours from entry-level club acts to stadium artists, and it’s super exciting to come back home and lead a talented, successful and dynamic promoter team.”
Live Nation Concerts’ Talent & Touring team produces hundreds of tours each year across Australia and New Zealand, and beyond, working the likes of Beyoncé, BTS, Crowded House, Dua Lipa, Lady Gaga, Drake, U2, Jay-Z, Post Malone, Billie Eilish, Pink, Red Hot Chilli Peppers, and more.
Bringing in a “world-class promoter” like Vaughan is a “great add to our Live Nation team as he brings in-depth knowledge of Australia, New Zealand and the global touring market,” notes Roger Field, president of Live Nation Asia Pacific, “especially as artists continue expanding their tours around the world. Mark has a proven track record of delivering hit tours for huge artists, and we look forward to him continuing that success at Live Nation and welcoming him home.”
Vaughan is the latest piece in the constantly-growing concerts machine that is LN’s Australasian affiliate.
In recent weeks, LN added Anita’s Theatre, in Thirroul, a northern seaside suburb of Wollongong, about 40 miles south of Sydney, to its venues portfolio, which already includes The Palais Theatre in Melbourne, the Fortitude Music Hall in Brisbane, and the soon-to-open Hindley Street Music Hall in Adelaide. The historic theater becomes LN’s first regional venue in Australia.
Separately, LN announced the mid-July strategic acquisition of Bec Sutherland’s Jubilee Street, one of the region’s prominent comedy artist management companies. With that arrangement, Sutherlands steps down from her role as VP of comedy at Live Nation APAC, to focus as managing director of Jubilee Street, overseeing her 11-strong roster which includes Julia Morris, Urzila Carlson, Nazeem Hussain, Kate Langbroek and Melanie Bracewell.
Also, LN is partnering with Melbourne Royal on the 11-night live music program for 2022 Melbourne Royal Show – The Show After Dark. Running from Sept. 22 to Oct. 2, the program’s headliners include The Veronicas, Baker Boy, Bag Raiders and Sneaky Sound System.