We have seen the future of virtual showrooms, and it looks like Samsung Space Tycoon. This virtual playground of sorts is built inside the global metaverse platform Roblox where users can create and play games as well as share experiences using Samsung Electronics’ products together, complete with alien characters in space.
Samsung Space Tycoon is targeted at Gen Z customers to provide them with an integrated, metaverse experience where they can create and enjoy the company’s products. It consists of three play areas: the Mining Zone (resource procurement), Shop f(game item purchase) and Lab (product manufacturing). After excavating resources, users can use them to design and upgrade various Samsung products, whether it be Galaxy-smartphones or various TVs. Speaking of tycoon, we can’t forget the longest roller coaster ever in RollerCoaster Tycoon.
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Space Tycoon is designed to be a playground where many customers can experience unlimited possibilities of virtual spaces. We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers,” said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics.