The Best Amazon Device and Kindle Black Friday Deals (2025): Paperwhite, Scribe, Echo Dot Max

Amazon steeply discounts its hardware during Black Friday, the ensuing weekend, and Cyber Monday, and that’s often when you’ll find the best Amazon and Kindle deals. Thank goodness. In this economy, we’ll take every discount we can get this holiday season. If you’re hoping to pick up a new Amazon device, whether it be a new Kindle for your favorite book-lover or a new Echo speaker for your smart home, this is the last great sale event of the year and the time to buy. Lots of Amazon devices we recommend are on sale, and these are the Amazon device and Kindle Black Friday deals you don’t want to miss.

Looking for more deals to shop? Don’t miss our guides to the Absolute Best Black Friday Sales, Best Black Friday Tech Deals, and Best Black Friday Digital Notebook Deals.

Updated November 30: We’ve added deals on the Kindle Colorsoft, Kindle, Echo Studio (2nd Generation), and Echo Dot Kids.

Best Kindle Deals

The Kindle Paperwhite is our long-time favorite Kindle. It’s got a 7-inch screen that has an auto-adjusting warm light you won’t find on cheaper Kindles, with solid resolution, dark mode, and three months of battery life. Both the regular Paperwhite and the Paperwhite Signature are on sale, and the latter offers wireless charging and an upgraded 32 GB of storage.

This is the Kindle I find myself going back to over and over again because I love the digital notebook feature. The Kindle Scribe also has a massive (at least in the world of e-readers) 10-inch screen with an auto-adjusting front light and three months of battery, and comes with a magnet-attaching stylus to scribble notes and highlights. There’s a new Kindle Scribe due out this winter, so this might be one of your last chances to get this generation for this cheap.

Kindle finally introduced a color e-reader last year, and while it’s not our all-time favorite, it’s still a good color e-reader for anyone in the market. There are both a base model and a Signature model similar to the Paperwhite, and both models are on sale. The color screen gives your digital bookshelf and highlights a whole new life, and it’s an especially a great choice for graphic novel readers.

If you want a color Kindle for your kiddo, then this is the one to get. It comes with a fun cover to keep it safe, and a full year of Amazon Kids+ content that will give your child access to tons of age-appropriate books and other content. Honestly, if anyone should get a color e-reader, it’s kids. They’re much more likely to enjoy the color benefits than your everyday novel readers.

If you’re looking for a cheap Kindle that’s still great, the base Kindle will more than do the job. It’s smaller than the Paperwhite and Colorsoft with just a 6-inch screen, but performance is snappy and a clear upgrade to older models. You’ll still get an adjustable front light (though not warm), dark mode, 16 GB of storage, and up to six weeks of battery life.

Best Amazon Echo Deals

Amazon has four new Echo devices, and one of the best also happens to be on a small discount. The Echo Dot Max looks like a miniaturized version of the new Echo Studio, with the dust cap-style front panel and round body. Compared to past Echo Dots, the sound is seriously impressive. It comes with a higher price to match, but this small discount makes it more appealing.

Looking to spend even less? The previous reigning Echo Dot was the fifth-generation model, and it’s still a great smart speaker. You’ll get better bass than most other speakers this size, and all the benefits of Alexa in a single tiny package.

Amazon didn’t just drop new Echo speakers this year, but two new Echo Show devices as well: the fourth-generation Echo Show 8 and the Echo Show 11. Both are the same device, but the Show 11 has the larger, 11-inch display. It’s a new size for Amazon (so far, there’s been a Show 10 and a Show 15 on the larger end), and it’s already on sale. We’re still testing it, but if you think an 11-inch Alexa display would be perfect for your home, this is the perfect chance to buy.

Photograph: Nena Farrell

Amazon

Echo Studio (2nd Gen)

If you’re looking for the best sound from Amazon’s arsenal, the newly updated Echo Studio has a new look but maintains the impressive sound we loved about the first generation. Not only does it have great clarity and impressive volume for its size, but it also packs spatial audio and Dolby Atmos capabilities, a built-in smart home hub, and early access to Alexa+ right out of the box.

Courtesy of Amazon

Amazon

Echo Dot Kids (5th Gen)

If you want a smart speaker for your kid’s room, the Echo Dot Kids is a perfect choice. It’s our favorite speaker for kids with its fun covers, free year of Kids+ content, parental controls, and solid sound quality that has made the Echo Dot an all-around favorite for adults and kids alike.

Fire Device Deals

Courtesy of Amazon

Amazon

Fire TV Stick 4K Max (2nd Generation)

If you’re an Amazon Prime Video lover, then this is the streaming device—and the sale—for you. The Fire TV Stick 4K Max still lets you access other streaming apps, but is tailored for Amazon Prime. This second-generation model has 16 GB of storage and is easy to set up and use.

Courtesy of Amazon

​​If you’re in the market for an Amazon-powered tablet, the Fire HD 8 is our favorite value option, and that’s before it went on sale. It has improved RAM at the level of our favorite Fire tablet, the HD 10, and the smaller size makes it good for traveling.

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