Most of Gwyneth’s mascara experience has been on the red carpet, in movies, or at big events. “When you need a really major mascara—as I do on the red carpet—you need one, but I’d never found a clean one that did the job,” she says. “And day-to-day, I don’t often want a dramatic look. What I do want is full, defined, healthy-looking lashes.”

Creating a does-it-all clean mascara (clean is especially important with mascara, as your eyes are a direct portal into your body) was a journey. But we did it: The new Featherlash Lifting Serum Mascara is a treatment serum and plush, blackest-black, super defining mascara in one.

“What I love is you can do one coat for everyday situations and then three or four for big events in your life,” says Gwyneth.

Combining the best of both color and care, the mascara-meets-lash-serum supports lash health while it gives you inky-black, lifted, ultraconditioned lashes. And the patented brush gets at every lash for a wide-awake look.

I’m amazed this formula is clean. Your lashes just look incredible—lush, inky-black, never smudgy. And it’s a full-on treatment serum, too. I’m obsessed.”

—Gwyneth

The Magic Combination: Brush + Formula

Made with a unique patented tri-cut brush with a tapered end and a wide end, Featherlash defines, lifts, and gets every lash (as it treats) for beautiful definition that lasts all day. It’s also remarkably easy to build and remove.

SHOP NOW

At goop, Makeup Is Also Skin Care

We wanted makeup that felt luxurious to use—and that could nourish our skin in the process. So we took best-in-class skin-care ingredients and infused them with gorgeous colors.

SHOP ALL GOOP MAKEUP

Wake up your lashes.